Designing an effectively optimized website
involves a process which is unique to each project. We strategize to
develop website architecture that is both friendly to search engines as well
as the site visitor. We look at your industry, competitors, local,
regional, national and International markets, brands, services and other
aspects of your business to determine what keywords to emphasize and how to
structure the site architecture.
We must understand your business!
Prior to any web development, we will engage the client with a questionnaire
which will provide us with the necessary information. Before we're able
to create a web strategy, we need to understand your business offering, your
challenges, and your goals. Many of our customers learn a lot about their own
businesses during this phase and often gain new perspective of their marketing
approach.
Once we have a clear understanding of your
business goals, we can begin to formulate a strategy to use the web to achieve
them. In this step of the process, we define goals that will be used to
measure the success of the strategy. Successful optimization is clearly
shown by the improved search engine placement.
Before we begin designing the site that
will be used in the strategy, each page is structured and its purpose is
clearly defined. This step allows us to ensure that we create a site that will
ultimately achieve the goals that the strategy will accomplish.
After the site has been structured, and
each page's purpose has been defined, the our designers begin to apply a look
and feel to each of the pages. The graphical feel of the site adds to it's
ability to achieve the goals of the strategy, and is also used to convey the
company brand to the web visitor.
As the site is developed, the online
marketing initiatives are created. AllOpti specializes in natural search
engine placement. We also offer pay-per-click and e-mail marketing
campaigns to attract prospective customers to the site.
After the strategy has been implemented,
web analytics are used to measure success. The analytics that are gathered
give us insight into user behavior on the web site, and are used to ensure
that the strategy is accomplishing the set goals. These web statistics are
also used to make adjustments to the site to increase return-on-investment and
maximize conversions.