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Natural Search Engine Optimization (NSEO):

SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on two major factors: Unique site content with pertinent keywords in the body, title, description, keyword list, and URL as well as incoming link quality. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.  We do not use tricks or gimmicks!

The Process

Designing an effectively optimized website involves a process which is unique to each project.  We strategize to develop website architecture that is both friendly to search engines as well as the site visitor.  We look at your industry, competitors, local, regional, national and International markets, brands, services and other aspects of your business to determine what keywords to emphasize and how to structure the site architecture.

Discovery
We must understand your business!  Prior to any web development, we will engage the client with a questionnaire which will provide us with the necessary information.  Before we're able to create a web strategy, we need to understand your business offering, your challenges, and your goals. Many of our customers learn a lot about their own businesses during this phase and often gain new perspective of their marketing approach.

Goal Definition
Once we have a clear understanding of your business goals, we can begin to formulate a strategy to use the web to achieve them. In this step of the process, we define goals that will be used to measure the success of the strategy.  Successful optimization is clearly shown by the improved search engine placement.

Web Site Architecture
Before we begin designing the site that will be used in the strategy, each page is structured and its purpose is clearly defined. This step allows us to ensure that we create a site that will ultimately achieve the goals that the strategy will accomplish.

Web Site Design
After the site has been structured, and each page's purpose has been defined, the our designers begin to apply a look and feel to each of the pages. The graphical feel of the site adds to it's ability to achieve the goals of the strategy, and is also used to convey the company brand to the web visitor.

Online Marketing Campaign Creation
As the site is developed, the online marketing initiatives are created.  AllOpti specializes in natural search engine placement.   We also offer pay-per-click and e-mail marketing campaigns to attract prospective customers to the site.

Delivery and Analysis
After the strategy has been implemented, web analytics are used to measure success. The analytics that are gathered give us insight into user behavior on the web site, and are used to ensure that the strategy is accomplishing the set goals. These web statistics are also used to make adjustments to the site to increase return-on-investment and maximize conversions.